Our current approach to living, political structures, systemic financial incentives, and cultural traditions have evolved to produce unhealthy lifestyles across America, including here at home in Northwest Wisconsin.

Our living environments have built-in structural barriers that make healthy lifestyle choices difficult to implement and sustain. As a result, Americans are crunched for time, stressed out, lonely, stricken with chronic disease, overweight and suffering from the highest obesity rates in the world.  And for the first time in history, Americans are living shorter lifespans. 

We need a new, mutually beneficial vision for healthy living across America. One that brings the diverse perspectives of individuals, organizations, and communities together to create supportive new societal norms and community structures. This vision must be detailed and compelling, making it easier for American citizens to choose healthy lifestyle habits and sustain them in the flow of life.